Rapunzel are Scandinavias premier hair extensions brand. 

The competition for hair extensions itself is not wide, however the competition for shelf appearance is huge, especially when you consider that these products stand within the hair product category. 

Rapunzel required a new packaging and naming concept that not only stood out amongst other brands of hair products, but more importantly, one that defined them as a hair extension brand and simplified their offering to support consumer behaviour.

A focus on hair styles was the emphasis and was a represented by a series of hair style illustrations made by Ceclia Carlstedt.