Aspia are an off shoot of PWC that deal specifically with book keeping. They were looking for a brand identity, both visual and strategic, that would retain customer loyalty whilst elevating the brand forward in a modern yet serious way.

It was apparent to us after rounds of strategic workshops that Aspia wanted to steer clear of the cliches attached to the financial world, to modernise the way customers view book keeping, and make it exciting. With this in mind we would create a modern, fresh, engaging identity, based around the idea of growth and efficiency.

Aspia can confidently stand on their own now amongst the largest of competitors. Their link to PWC is something that purely exists in the past whilst their new identity is one that is built with the future in mind. An identity that has huge digital potential and one that does indeed, make book keeping sound almost fun.